35 min by car from the Cruise Port. Simpson Bay is located along one side of the Princess Juliana International Airport and a small but colorful fishing village. It is not in a particularly developed position but a causeway was built a few years ago, which has increased the attractiveness of the lagoon. The beach itself is about three kilometers long and the west beach is fairly quiet; an ideal place to relax and enjoy vacation days for families who want to avoid significant crowds.